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Product personalisation has become a key trend in modern business, enabling companies to offer their customers unique and tailored solutions that meet their specific needs and preferences.

In a world where consumers are increasingly demanding and expect a personalised approach, personalisation of products a great way to increase customer satisfactionimprove brand loyalty and increase sales.

Welcome to a dynamic world exclusive live calligraphy personalisations, where every gift or product becomes the carrier of a unique story.

At Literas We offer a premium product personalisation service with calligraphy and engraving right in front of your valued customers and guests.

Why choose personalisation with live calligraphy?

We transform ordinary objects into works of art that tell your story and connect with your customer. Our service is more than personalisation; it is art that brings unparalleled added value and prestige.

Calligraphic live personalisation is a spectaclethat engages and fascinates at every moment, enriching the experience and creating a deep emotional connection and loyalty with your customers, your business partners. With every elegant stroke of the pen or engraving tool, we add a touch of luxury that ensures a memorable experience and a lasting impression.

Engraving at an event for Marles. Photo by Toni Konrad

What are the possibilities for personalisation with live calligraphy?

• Bottles: Calligraphic engraving, accentuated with gold or silver, except on sparkling wines, where special colours are used for safety reasons.
• Perfumes and cosmetics: Personal messages on the bottles add a touch of luxury and intimacy.
• Christmas balls: Personalise with names or special greetings for a unique festive decoration.
• Stationery with your logo: Greeting cards and name cards that say more to the recipient.
• Metal plates or pendants: An ideal memento of an event or a practical gift with a personal touch. A brass plaque is very suitable, but must be lacquered. Inox is too hard for hand calligraphy engraving.

Personalisation on brass for Marles - Fair home. Photo by Zlatka Trstenjak Rampre

Personalisation at the Home Fair. Photo.

How is live product personalisation done?

We take centre stage, whether in your store or at a special event, to create a stylish corner for calligraphic personalisation. I write or engrave calligraphy on various materials.

Do you need to test the material or product?

Yes, any material to be engraved on at the event itself needs to be tested, because that's the only way I can ensure smooth personalisation in front of my customers. I would like to receive the products 10 days before the event, as it often requires the preparation of special live personalisation aids. Therefore, it is necessary to provide additional pieces for testing. I recommend that you involve me in the selection process at the time you are deciding on the personalisation product and the material it will be made of.

Is calligraphy engraving noisy?

The engraver is quiet because it is a table-top appliance, which makes less noise than an electric toothbrush. Only the contact of the drill bit with the substrate makes a sound. There is slightly less noise when it comes into contact with glass than when it comes into contact with metal such as brass. But it is still a noise that drowns out all conversation and activity in the room.

Engraving at an event for Marles - Fair home. Photo Toni Konrad

Can you engrave in a bar where it's dark?

No. I need good light for engraving or writing, and often, because of the small size of the products, a magnifying glass to provide a really good service. That's why I have my own table lamp with a magnifying glass for this purpose, if your event ambience is dark.

How much space do you need for personalisation?

I need a normal office desk approx. 70 cm high and at least 90 cm wide, for the neat arrangement of materials and ancillary materials. It's great if the table also has an extra shelf where you can prepare your products to be engraved or enhanced with calligraphy.

Do you need help from our staff for your presonalisation?

Help is welcome to interact with customers and, in the case of engraving on products already purchased, almost essential to ensure that the products already purchased are tracked and that the right inscription for the specific product is used.

Calligraphy at the Dream Evening event at the Pegas club in Sežana. Photo.

How many products can you make in one hour?

When engraving and writing calligraphy in person, we limit ourselves to three or four words. You can even just name it. This way we can personalise up to 40 products per hour. For certain holidays, you can also choose a shorter slogan for your company to speed up personalisation. This way, I don't stay too long with one customer, but everything goes faster and is more attractive for the customers. In case the customer wants a different personalisation on site, the rest of the orders and customers are waiting. Therefore, I suggest that it is clearly marked at the event what kind of personalisation it is, set limits and make proposals clear.

If the product needs to be personalised, or if something needs to be glued, fixed, wrapped, it is better to use your additional staff to do this, so that the time for engraving can be optimally used without additional procedures to complete the personalisation.

Customers can also book a personalisation. This way, personalisation is prepared in advance for these clients, which is a great option for events where you are preparing gifts for all participants (goodie bag).

Corporate event gifts Photo by Marko Pleterski

Calligraphy live at the event. Photo.

Calligraphy at the event - Klub Pegas Sežana. Photo.

Are there any restrictions on materials?

I don't engrave on bottles under pressure:

Very rarely, but never in person, as the bottle can break and cause damage. I engrave pressure bottles to order and very carefully "single-line", in one stroke. I do not exaggerate the lines of the text to imitate the stroke of a calligraphic pen, which, because of its shape and its characteristic use, creates a broad vertical stroke. Hand engraving is also slightly deeper than laser. Engraving therefore interferes with the surface of the bottle and can change its physical properties. However, the bottles engraved so far have all survived the engraving and a few hours in the car.

Calligraphy at the Dream Evening event at the Pegas club in Sežana. Photo.

Plastics

Plastic is a bit more difficult to engrave, so we test the product beforehand, depending on its composition and hardness.

• Toxins: Many plastics burn when engraved, releasing toxic gases that can be harmful. These gases may contain carcinogenic or otherwise harmful chemicals that pose a health risk if inhaled.
• Quality of the final product: some plastics can melt, curl or discolour due to friction during engraving, resulting in a poor quality final product that does not meet the standards of high-quality personalisation.

Calligraphy at the Sanjski večer event - Klub Pegas Sežana. Photo.

Engraving on wood

Not all wood is suitable for pyrography or engraving. The most suitable woods for pyrography are: willow, lime, beech, aspen, maple, cherry, poplar, birch and walnut. Spruce and similar soft woods are not suitable as the seasons are too pronounced, the tool is excessively indented in the soft part and the trace is not visible on the harder and darker part.

They absorb a lot of resins and oils, causing smoking.

• Pyrography, the burning of wood, is definitely preferable for wood, but it produces smoke and is therefore not suitable for use in front of clients.
• Smoke: burning wood produces smoke which is very disturbing in a sales environment. Smoke can also deposit soot on machinery and surrounding surfaces, requiring frequent cleaning and maintenance.
• Smell: The pyrography process produces a strong smell. Although some people may find the smell of certain woods pleasant, it may be too strong or undesirable in a confined space or at a crowded event.
• Variable quality: wood is a natural material with different densities, moisture contents and grain patterns, which can affect the consistency of the engraving. This variability causes the wood to chip when engraved and the strokes do not have clean lines. It is not possible to colour the finished text as is possible on glass.

Personalised bottle with calligraphy Photo: Blaž Žnidaršič.

For event organisers or protocol services:

When personalising protocol events, it is crucial to also consider the preservation of national identity and diplomacy A dignified environment created by calligraphically elaborate details is essential to create an atmosphere where a sense of appreciation and respect prevails. Handwritten calligraphic elements not only enrich the space but also create an environment that reflects meaning and tradition, which is particularly important for events involving symbols of state and diplomacy.

 In Literas Calligraphy we specialise in high-quality services, adding sophistication and elegance to corporate events, celebrations and protocol gifts, always taking into account the high standards and specific needs of each event. Our aim is to ensure that every element reflects the dignity and importance of the occasion, contributing to enriching events at the highest level.

We invite you to work with us to enrich the experience of your customers and guests, increase the value of your offer and create events that leave a lasting and unforgettable impression.

Literas Calligraphy is your partner in the art of personalisation, that exceeds expectations and creates unique moments of pure elegance and luxury. We look forward to your enquiry and cooperation.